|
BtoB Magazine - News Feeds
|
http://www.btobonline.com
|
|
-
MRM names Wayand global business leader for Intel account
San Francisco—MRM San Francisco has named Jim Wayand global business leader for its Intel business. He succeeds Marylee George, named senior VP-account director at MRM. Wayand was previously global digital marketing manager at Microsoft Corp.
-
HP looking for creative agency for PC division
Palo Alto, Calif.—Hewlett-Packard Co. is searching for a creative agency to handle its personal systems group, according to Advertising Age, a sibling publication of BtoB.
-
TechTarget adds service, opens subsidiary in Australia
Newton, Mass.—TechTarget has added a new service, Nurture & Notify, to its Activity Intelligence platform. Nurture & Notify is designed to help tech marketers identify highly active prospects, detect emerging projects and retarget buying teams.
-
Silverpop launches advisory services division
Atlanta—Marketing automation and email service provider Silverpop Systems has introduced a new marketing consultancy unit called Product Advisory Services.
-
Study: Online ads dominated by search, banners and video
New York—The bulk of U.S. online ad spending will go to a select few formats, with about 80% of the total allocated to search, banners and video advertising, according to a new study from eMarketer. U.S.
-
News Corp. taps Fenwick as CEO of Dow Jones & Co.
New York—News Corp.has named Lex Fenwick CEO of Dow Jones & Co., publisher of The Wall Street Journal. Fenwick joins Dow Jones from Bloomberg, where he spent 25 years, most recently as CEO of Bloomberg Ventures.
-
USPS to again offer QR code discount offer
Washington, D.C.—The U.S. Postal Service, which has been aggressively courting commercial mailers with a variety of promotions, will reprise its 2D barcode promotion first launched last summer.
-
Pitney Bowes opens Global Technology Center
Stamford, Conn.—Pitney Bowes, continuing its transformation into a customer communications management company, has opened a Global Technology Center in Danbury, Conn.
Facebook is preferred social network of marketing, ad execs
Menlo Park, Calif.—Facebook, fresh off filing for its IPO, appears also to be the preferred social network among marketing and advertising executives, according to a survey by the Creative Group, Menlo Park, Calif.
-
Microsoft trims about 200 marketing jobs
Redmond, Wash.—As part of a restructuring of its marketing department, Microsoft Corp. has cut about 200 jobs, the company confirmed. Gayle Troberman, Microsoft's chief creative officer, is among those leaving.
|
News 
