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BtoB Magazine - News Feeds
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http://www.btobonline.com
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DMA study: Key performance indicators show upward tick
New Yorkand#8212;Direct and digital marketers reported improvements in key performance indicators during the second quarter of this year, according to a new report from Direct Marketing Association.
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Oracle chooses former HP CEO Hurd as president
Redwood Shores, Calif.and#8212;Oracle Corp. announced Monday that former Hewlett-Packard Co. CEO Mark Hurd has been named president of Oracle. He will report to Oracle CEO Larry Ellison.
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Hooverand#8217;s adds e-mail addresses, Morningstar reports to platform
Austin, Texasand#8212;Business information provider Hooverand#8217;s Inc. has enhanced its ConnectMail platform with 3 million new e-mail addresses and 1,800 Morningstar Equity Research reports.
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Xerox unveils RealBusiness.com website
Norwalk, Conn.and#8212;Xerox Corp. on Tuesday unveiled a new website, RealBusiness.com, a companion site to its new ad campaign and#8220;Ready for Real Business,and#8221; which was developed by YandR New York.
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HP to purchase 3PAR for $2.35 billion
Palo Alto, Calif.and#8212;Hewlett-Packard Co. announced a definitive agreement to acquire 3PAR, a utility storage company, in a deal valued at $2.35 billion.
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Alterian acquires social media analytics company
Londonand#8212;Multimedia marketing company Alterian has acquired social media research and analytics company Intrepid. Terms of the deal were not disclosed.
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Yammer rolls out enterprise social network product
San Franciscoand#8212;Yammer Inc. announced Thursday that it plans to launch an application platform that will transform its enterprise microblogging product into an enterprise social network.
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Salesforce launches Jigsaw for Salesforce CRM
San Franciscoand#8212;Customer relationship management company Salesforce.com has introduced Jigsaw for Salesforce CRM, a new data service that weaves into the companyand#8217;s online CRM product data from Jigsaw Data Corp.
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Stratigent announces executive appointments
Chicagoand#8212;Stratigent, a digital analytics agency based here, announced that Bill Bruno has been promoted to president, from VP-business development and technology. Also, Jennifer Veesenmeyer has been named COO, from VP-analytics.
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Xerox to launch largest brand campaign in decades
Norwalk, Conn.and#8212;Xerox Corp. will introduce an integrated brand campaign on Sept. 7, designed to shift its positioning from a product company to more of a services-oriented company, said Xerox CMO Christa Carone.
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